Seth Poe

Date of Award

Summer 6-23-2018

Degree Type

Thesis

Degree Name

Master of Public Administration (MPA)

Abstract

California has begun the legal sale and advertising of recreational marijuana in counties, like Sacramento. While retailers are restricted from directly advertising to minors, any form of advertising can be inherently persuasive, and studies have shown any exposure to pro marijuana advertising can lower the perceptions of danger and increases the likelihood of use in minors. Gathering advertising data and its effects on minors from Sacramento can help community members, parents, and city officials to better understand the impact of advertising marijuana. A review of relevant literature will discuss the effects pro- and anti-marijuana advertisements can have on minors. Examine the prevalence of advertising on the internet, and gather statistical data from legal states on marijuana use by minors. A mixed method of research will collect data from surveying the perceptions of community members on advertising marijuana. Collecting advertising information from the popular marijuana advertising website Weedmaps.com, and interviews with stakeholders at the Bureau of Cannabis control and Citizens Against Legalized Marijuana. With final results concluding the impact advertising marijuana will have among minors in Sacramento.

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