Date of Award
Summer 6-23-2018
Degree Type
Thesis
Degree Name
Master of Public Administration (MPA)
Abstract
Since 2011, the San Francisco bay area has experienced an increasing shortage of construction and trade industry workers including the project managers, superintendents, sales and general management professionals. Major construction subcontractors, such as the ARC Lift Company, are a faced with a high cost of living, competition with the technology companies and more desirable job preferences by the tech firms that make it a challenge to recruit and retain employees. The research will evaluate what changes in recruitment and retention strategies would be required in order to ensure qualified staffing based on those aforementioned challenges.
A review of relevant literature has found that the Bay Area is one of the most costly areas to live and can have a greater negative impact to non-technology firms than technology firms. In addition, the literature also examines how generational attributes can help shape organization attractiveness through the use of work life benefit analysis. The research will be conducted with a mixed method approach utilizing both qualitative and quantitative information gathering approaches such as interviews, focus groups and surveys. The results of this study can provide better insight on recruitment and retention strategies that need to be updated or changed for both public and private industry in the Bay Area in order sustain their businesses or operations.
Recommended Citation
Armas, Joseph, "Changes to Recruitment and Retention Strategies for the Construction Industry in the Bay Area – A Case Study" (2018). EMPA Capstones. 21.
https://digitalcommons.law.ggu.edu/capstones/21