On March 22, 2010, the European Court of Justice ("ECJ") issued a decision finding Google not liable for trademark infringement in the context of its Ad Words program. The European Court of Justice issued its long-anticipated decision in the three Google AdWords cases referred to it by the French Cour de Cassation. The ruling only answers the questions posed to it by the Cour de Cassation. Nevertheless, the ECJ's decision should be favorable to Google and other keyword advertising vendors throughout Europe.
14 Intell. Prop. L. Bull. 89 (2010).