As business leaders. we need to recognize that our policies, our workplace culture and our institutional ethos radically impact the lived experience of equality for our LGBT customers and employees. In a discriminatory world, passivity (i.e .. just ensuring you don't actively discriminate) can easily send a mixed or unintended message. Even in progressive places like the San Francisco Bay Area, LGBT folks have an experience of discrimination and disfavor that shapes their expectations.
Christiansen, Eric C., "Expanding Pride to Our Workplaces" (2015). Publications. 729.