The California Consumer Privacy Act of 2018 (CCPA) goes into effect on January 1, 2020. On the surface, the purpose of the CCPA is to give consumers “rights” to control how businesses monetize their personal information. However, the extent of those “rights” is somewhat vague in the language of the statute.
Trimachi, Justin, "The California Consumer Privacy Act: The Illusion of Control?" (2019). GGU Law Review Blog. 65.